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Start a #FairTradeClothingRevolution
We are excited to see an increase in our clothing sales, and we have been hearing from stores that they too have experienced more of a demand for Fair Trade clothing. We believe some of this interest in ethically sourced clothing is related to the tragedy in Bangladesh where 1,100 factory workers were killed due to poor working conditions. This is heartening, as often these stories are forgotten a few weeks after they hit the news. However the change we are seeing now isn’t related to an isolated incident, but to a larger movement that many of you have been committed to for years, and because of your hard work, Fair Trade clothing is a viable alternative for people tired of participating in the mainstream fashion industry and sweatshop sourced apparel.
Let’s keep the momentum going. Let’s redefine what clothing and fashion mean to us. Let’s not be slaves to an industry that likes to tell us what to wear, how long to wear it, and to always buy more than we need. Let’s ignore the voices that say our self worth is dependent on buying an outrageously priced pair of pants that will be out of style in 6 months. Let’s encourage others to do the same. Let’s do it together.
The Campaign
Our campaign is featuring the people who are at the forefront of this Revolution. That’s YOU.
1. Submit a photo of you, a coworker or a customer wearing their favorite Ganesh Himal Trading Fair Trade clothing item, accessory or outfit. Include a brief statement (a few sentences) about why you chose to wear Fair Trade clothing.
2. We will post this on our Facebook page and link it to your store’s Facebook page and display your store’s website address. We will also tweet it using #fairtraderevolution.
3. You then “share” your picture with your “friends” and/or promote it on your fan page. Please tweet it if you are a tweeter under #fairtraderevolution. 4. The store that gets the most “likes” wins a free scarf of their choice and will be featured in an article in our newsletter, on our Facebook page and in our Fair Trade News Blog. 5. Round One for the most “likes” ends October 1st.