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Teenagers and Fair Trade?
My name is Erin and I have been interning for Ganesh Himal since November. Throughout my time at Ganesh Himal, the idea had been brought up about what teenagers know about fair trade. Teenagers make up a large consumer group and we wanted to know what they know about the items they purchase. Then we wanted to know if they knew or cared about fair trade. And finally if they know about fair trade, what might drive them toward or away from a fair trade purchase.
I put together two surveys to see what teenagers my age may know about fair trade. The first survey asks questions such as, if you have ever heard of fair trade, do you know where a fair trade store is in your city, and do you strive to make a difference in someone else’s life.
The second survey is geared towards those who know about fair trade. We designed this second survey to see what factors may drive teenagers toward or away from fair trade purchases and if they were to buy a fair trade idem, what would it be?
If you would like to distribute the survey to teens in your area, please feel free to share these links and the information will come back to me and I am looking forward to see what results we can collect!
Stay tuned for my updates and finding on this project. I am excited to starting the conversation on teenagers and their buying preferences with the fair trade community!